Captivating, dynamic, driven, and determined are the adjectives being used to describe Philadelphia, PA based music executive and A&R Whoa. He is the CEO of Big Money Records /Team Xcluzive Ent. Whoa is a renaissance man. He is the ultimate talent manager. He knows the importance of identifying an artist’s target audience. He uses strategic marketing to drive targeted attention to music releases and increase overall engagement such as streams, views, likes, comments and shares.
Developing key business relationships is an integral component of success in the music business. Whoa has formed a myriad of key affiliations with some of the biggest deejays, music producers, executives, and influencers in the industry. In fact, Whoa started out as a social media influencer. He always had his ear to the streets. His online music advice and expertise led to many paid speaking engagements. Moreover, Whoa is an avid traveler and he studies consumers and tastemakers in various markets.
Equally important, innovation is the centerpiece of Big Money Records. Their motto is “it’s bigger than life.” And Team Xcluzive Ent thrives on teamwork. The philosophical tagline is one aim, one destiny, and one struggle. Success is not just about the outcome, but it’s also about the process. Whoa feels that music artists and producers should respect the process. According to Whoa, “I work with artists who are talented, but who also have a great work ethic and who want success for themselves as much as I want to see them succeed. I only work with visionaries.” Respect the movement and follow his grind.
Reach out to Whoa on Instagram: https://www.instagram.com/
